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Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges

Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.

Nick Cull, Professor of Public Diplomacy at USC Annenberg

USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.

Ed Burghard on Brand USA and Strengthening Brand America

Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.

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