Meet the team (in alphabetical order):
Barbora Gulisova is a doctoral student in place branding at the University of Southern Denmark. Her current research concerns rural places and the role of the residents in the place branding process, as well as how branding can be a tool in attracting people to move to rural areas.
Founder & Editor
Florian Kaefer (PhD) founded The Place Brand Observer in 2014 following his doctoral studies in management communication at the University of Waikato, New Zealand. He is a context curator, matchmaker and information scout on a mission to demystify Place Branding and to connect academics with practitioners.
Maísa Prieto is an independent tourism marketing consultant based in Santiago, Chile, with a focus on ecotourism and sustainability. She works at Universidad Andrés Bello in Chile, teaching at master and undergraduate levels and in projects in Chile as part of an interdisciplinary team offering market research and destination branding.
Marcela Villa holds a Master in Communication, Media and Creative Industries from Sciences Po, Paris. Originally from Colombia, she is a Consultant in UX and Service Design at the PwC Experience Center in Paris. Marcela is particularly interested in the links between place branding and the cultural and creative industries, and in place branding as a way to boost community development and sense of belonging.
Maria Lindmäe is a doctoral student in Human Geography at the Pompeu Fabra University of Barcelona. She is especially interested in the construction of place image, sonic geographies and placemaking practices that give sense to a place. Her focus is on place branding and the commodification of socio-cultural practices.
Place Brand Academy
Natàlia Ferrer Roca (PhD) is a business and journalism graduate (Barcelona) and expert in communications policy (London and New Zealand). She is especially interested in the links between place branding and cultural industries, and currently teaches destination and city branding at master level and to undergraduate students.
The Place Brand Observer is the living example of the old adage that together we can achieve more. Our Skills-Based Volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Observer inside out. Nurture your professional network, stand out from the crowd. Find out more here.
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