The Place Brand Observer Team

Meet the team:


Florian Kaefer (PhD). Founder, publisher and editor of The Place Brand Observer. Accredited journalist (DFJV Germany), world traveler, digital nomad. If you have a question or suggestion, he's the man.


Natàlia Ferrer Roca (PhD). Associate Director Research. Teaches tourism, destination and city branding at universities in Girona and Barcelona (Catalonia). Is especially interested in the links between place branding and cultural industries.


Alberto Nion Ceriani. Research Associate. Lectures at the Universidad de la República in Montevideo, Uruguay and is a doctoral researcher at the University of Salamanca, Spain.


Sam Jongeneelen. Research assistant. A graduate in European Studies (Amsterdam). Especially interested in how places use tourism and international events to strengthen their image internationally.


Lorena de Ferrari. Research assistant. Doctoral researcher at Pompeu Fabra University in Barcelona. Especially interested in design and city branding.


Renaud Vuignier (PhD). Place brand observer based in China. Researcher, lecturer and think tanker, he focuses on place branding, economic attractiveness and innovation policy.

Want to join the team?

Our skills-based volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Place Brand Observer inside out. Nurture your professional network, stand out from the crowd! Find out more here.