The Place Brand Observer Team

Meet the team:

Research Assistant

Alberto Nion Ceriani from Uruguay is a PhD candidate at the University of Salamanca, Spain. His main research interests are external image, nation brand and international politics. He is also Assistant Professor in International Relations Theory at the Universidad de la República in Montevideo, Uruguay.

Founder & Editor

Florian Kaefer (PhD) founded The Place Brand Observer in 2014 following his doctoral studies in management communication at the University of Waikato, New Zealand. He is a context curator, matchmaker and information scout on a mission to demystify Place Branding and to connect academics with practitioners.


Maísa Prieto is an independent tourism marketing consultant based in Santiago, Chile, with a focus on ecotourism and sustainability. She works at Universidad Andrés Bello in Chile, teaching at master and undergraduate levels and in projects in Chile as part of an interdisciplinary team offering market research and destination branding.

Associate Director

Natàlia Ferrer Roca (PhD) is a business and journalism graduate (Barcelona) and expert in communications policy (London and New Zealand). She is especially interested in the links between place branding and cultural industries, and currently teaches destination and city branding at master level and to undergraduate students.

Research Assistant

Sam Jongeneelen is a graduate in European Studies (Amsterdam), with expertise in place branding in relation to tourism and international events. He is especially interested in how places use tourism and international events to strengthen their image internationally, especially in Eastern Europe.

Want to join the team?

Our skills-based volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Place Brand Observer inside out. Nurture your professional network, stand out from the crowd! Find out more here.