Among the very diverse reasons why place managers, developers and marketing professionals join our growing community of subscribers, here are three benefits they all appreciate:
1. Gain competitive advantage
Whether you work for a destination, city or regional council: knowing about the latest insights, tendencies and practices in place branding (this includes brand development, management, reputation monitoring) is essential for being able to develop and manage places which are attractive for talent, investors, businesses, students – and of course visitors.
As a subscriber you’ll enjoy free access to more than 150 case studies and interviews with leading professionals, many of whom have successfully implemented brand strategies in their city, region or destination. You’ll hear first-hand how they did it, and how they managed to overcome challenges – perhaps the same challenges you are facing right now.
Place marketing and development is at the moment changing incredibly fast, and strategic place branding is among the key topics likely to impact most cities, regions, destinations and countries in the next years. In our interviews, and also via our Expert Panel, we continuously ask those at the coal face about latest trends. As a subscriber, you’ll be among the first to know.
2. Save time
Most place developers, managers or marketers just don’t have the time to keep track of potentially relevant information, such as good practice examples. We are here to help you make sense of it all by collecting and presenting relevant information in a way which is easy to understand – in English and Spanish.
In addition (not part of the subscription) we can help you find answers to specific questions you may have (Information Scout service) or will help you find a mentor, business partner or consultant (Matchmaking service). More about our services here.
3. Save money
Best value for money: As a subscriber, you get to enjoy trustworthy, independently researched and carefully selected knowledge and tips. No glossy brochures or lengthy presentations, but world-class knowledge which every economic development organization, DMO or city council can afford.
This is especially valuable for small cities and regions which perhaps cannot afford in-house or external research and consulting.
Who subscribes to The Place Brand Observer?
Mostly individual professionals, consultancies and city/destination/country management and promotion agencies, such as Auckland, St John, the New Zealand Story, Singapore Urban Development Authority,..
We offer special packages for companies and organizations. Please contact us for details.