Publications by TPBO

TPBO Publications bring together clear thinking, grounded insights, and stories from places shaping their future with intent. Our titles explore how cities, regions, countries and destinations navigate reputation, identity, and development — informed by experts and rooted in practice.

The Yearbook series offers an annual overview of standout initiatives and emerging themes in place branding worldwide. Our Special Editions focus on regions or topics that warrant closer attention, providing insights for policymakers, practitioners, and researchers.

Together, these publications serve as valued source of inspiration for anyone interested in how places position themselves — and where the field is heading.

Created in Switzerland with the support of our global community of contributors.