Together with our nation brand value knowledge partner, Brand Finance, we have prepared this special page to answer those and similar questions.
On the meaning of nation brand value
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, nation brand is one of the most important assets of any state, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants.
The strength and value of nation brands can be measured and tracked over time employing methods similar to those used to value corporate brands, as outlined in the internationally recognised standards on brand evaluation (ISO 20671) and brand valuation (ISO 10668).
Nation brand value – benchmarking
Visit our country profiles for latest insights on the changing value and strength of nation brands around the world.
Latest on nation brand value
- How to Use Soft Power and Hard Power in Country Reputation Building
- South Korea Country Performance, Brand Strength and Reputation
- David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
In partnership with Brand Finance
You’d like us to introduce you to the Brand Finance team for assessment of your country’s nation brand value? Please contact us here.