City branding is a topic which we have covered widely over the last years and which is becoming more and more relevant as cities around the world compete for business, talent and visitors. But why is it important? And how does it work?
In addition to our popular post, 5 city branding case studies and examples to learn from, the purpose of this page is to make it easier for you to access best city branding practices and strategies, examples and latest research insights. And we’ll get you close to leading city branders out there, so you can learn from their mistakes and experience!
Our latest posts on city branding:
- Interview with Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
- Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
- City Branding Explained: What It Means and Why It Matters (And How To Do It)
City branding knowledge partner wanted!
Your firm is a leader in advising city governments, economic development units or talent attraction specialists on city branding? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.