Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

The State of Talent Attraction in 2026: From Campaigns to Infrastructure

Editorial Team -
What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.
Insights & Perspectives

What Five Global Rankings Tell Us About Talent Attraction in 2026

Editorial Team -
Talent attraction rankings 2026: cities build the appeal, national governments set the limits, and the cost of living decides who stays.
Conferences

Madeline and the Age of AI: A Reflection from City Nation Place Australasia

Editorial Team -
Stu Speirs reflects on City Nation Place Australasia 2026 and why authentic place storytelling matters more than ever in the age of AI.
Insights & Perspectives

Repcore Nations 2026: Why Reputation Matters More than Prominence

Editorial Team -
RepCore Nations 2026 shows why prominence is no substitute for reputation—and how trust now translates into measurable economic value.
Insights & Perspectives

IMD World Competitiveness Yearbook 2026: Governance Is Now the Competitive Edge

Editorial Team -
The 2026 IMD World Competitiveness Yearbook makes one finding unmistakably clear: the economies at the top are no longer simply the wealthiest or the most innovative. They are the ones with institutions that work.
Insights & Perspectives

Introducing The State of Place Positioning – TPBO Intelligence Briefing

Florian Kaefer -
What happens when you stop reading place branding case studies individually? Introducing TPBO's first intelligence briefing on the State of Place Brand Positioning n 2026.
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