Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.
Agency leaders and advisers in the UK, New Zealand, Southeast Asia and Japan on how investment attraction is changing, and why what a place helps investors build counts more today than what it announces.
Budgets are shrinking, AI is taking over the desk research and the big strategy is no longer the default job. Nine consultants and advisers on where consulting in place branding is heading.
Cities and countries increasingly treat music as a reputation asset. Research on Auckland, Rio de Janeiro and Montreal reveals the complex relationship between musical culture, place identity and branding, and the limits of institutional control.
Revisiting a decade of interviews with destination leaders: how DMOs moved from promotion to stewardship, what they now measure, and what's still missing.
Malcolm Allan argues that place branding needs a stronger focus on stewardship, shared responsibility and long-term care for a place’s identity, reputation and future.
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.
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