Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Repcore Nations 2026: Why Reputation Matters More than Prominence

Editorial Team -
RepCore Nations 2026 shows why prominence is no substitute for reputation—and how trust now translates into measurable economic value.
Insights & Perspectives

IMD World Competitiveness Yearbook 2026: Governance Is Now the Competitive Edge

Editorial Team -
The 2026 IMD World Competitiveness Yearbook makes one finding unmistakably clear: the economies at the top are no longer simply the wealthiest or the most innovative. They are the ones with institutions that work.
Insights & Perspectives

Introducing The State of Place Positioning – TPBO Intelligence Briefing

Florian Kaefer -
What happens when you stop reading place branding case studies individually? Introducing TPBO's first intelligence briefing on the State of Place Brand Positioning n 2026.
Insights & Perspectives

America’s Best Cities 2026: A New Definition of Urban Competitiveness

Editorial Team -
What America's Best Cities ranking 2026 reveals for those in charge of place branding, city marketing, economic development.
Conferences

PlaceXNordic 2026: Six Reflections on Talent Attraction, Resilience and Place Branding

Editorial Team -
Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.
Insights & Perspectives

Editor’s Letter: Inside the 2026 Place Brand Leaders Yearbook

Editorial Team -
Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.
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