Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

How-To Guides

A New Guide for Teaching Place Branding, and Why It Matters Now

Editorial Team -
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
Insights & Perspectives

Editor’s Letter: Introducing TPBO’s Talent Attraction Special Edition 2026

Florian Kaefer -
TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.
Insights & Perspectives

Emilia-Romagna: Putting Talent Attraction Into Law

Editorial Team -
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
Insights & Perspectives

Halifax: Designing the Connections That Help Talent Stay

Editorial Team -
Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.
Insights & Perspectives

Utrecht: Why Regional Talent Markets Matter

Editorial Team -
Robert Snoeijenbos on how Utrecht's regional talent market helps professionals change jobs without having to leave the region.
Insights & Perspectives

Denmark: One National Story, More Precise Talent Targeting

Editorial Team -
Dan Rosenberg of Copenhagen Capacity explains how Denmark combines one national talent story with more precise targeting of specialised professionals.
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