City marketing is undergoing important changes, often challenging city marketers to adapt to new market requirements. What is city marketing all about nowadays, how is it evolving? Where are the links to city branding – or place branding in general?
The purpose of this page is to facilitate access to best city marketing practice and strategies, examples and latest research insights. And we’ll feature some of the leading city marketers out there to learn from their mistakes and experience!
One of our most popular posts on the topic so far: 8 city marketing trends to watch.
Our latest posts on city marketing:
- Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
- Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
- Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
City marketing knowledge partner wanted!
Your firm is a leader in advising city governments, economic development units or talent attraction specialists on city marketing? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here