Which cities are the most attractive for talent, investors or visitors? What do cities do to strengthen their identity and to nurture their image and reputation – for example as a “good” member of the world community? What are the people like who make it happen?
Find answers to questions like those in our City Observatory: a collection of insights, stories and reports linked to the performance of cities, their investment and talent attraction strategies, placemaking and city branding initiatives, city brand value and reputation.
In our city reports we go beyond data available through rankings and indices and take a closer look at a specific city’s development, its strengths and ambitions. We do this through expert interviews with professionals who live in the city and know it well.
We are currently working on our first city report, on St. Gallen in Switzerland. You’d like us to feature your city? Please contact us here.
Benchmarking: City Profiles
How do cities around the world perform in terms of economic competitiveness, livability, sustainability, innovation? How attractive are they for talent, investors and as places to live? How do they compare in terms of brand strength and reputation?
Economic competitiveness, talent attraction potential, livability and sustainability are some of the aspects which we check in our city profiles: summaries of rankings, studies and indices measuring and monitoring city performance, brand strength and reputation.
Cities profiled so far:
Amsterdam | Auckland | Bangkok | Barcelona | Beijing | Berlin | Budapest|Buenos Aires | Cape Town | Copenhagen | Düsseldorf | Helsinki | Hong Kong | Lisbon | Los Angeles | Medellín | Melbourne | Mexico City | Montevideo | Moscow | Munich |Nairobi | New York | Oslo | Paris | São Paulo | San Francisco | Seoul | Shanghai | Stockholm | Sydney | Tel Aviv | Toronto | Vancouver | Vienna | Zürich
City managers, urban developers, marketing specialists and placemakers share their story and insights. Find out about city branding research and practice: the strategies and visions, the challenges and latest trends likely to affect the image, reputation and brand(ing) of cities.
Latest interviews with city brand influencers and managers:
- Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
- Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
- Peter Kjeldbjerg on How Struer Became The City of Sound
Here the list of all our interviews with city brand professionals
You are passionate about the branding or reputation of cities and would like to know more? We’d love to hear from you.
Know someone who might find our city reports, brand insights and stories useful? Thanks for sharing!