ObservatoryCities
How a city presents itself and how it is seen from outside are often two different things. The City Observatory looks at that difference, using the main international rankings and more than a decade of interviews with the people who shape city brands.
Each profile brings together what the rankings say about a city and what we have learned from our reporting over the years, so you can see where the two match and where they don't.
Free Positioning Check
Want to know how your own place comes across? We look at how it presents itself and compare it with what we have documented about other places. Free, for one topic of your choice.
City Profiles
Five cities we have followed closely over the years, each with our reading of how it presents itself and how it is seen.
Latest City Rankings
Cities to Watch
Our city showcases take a closer look at individual cities: what they want to be known for, how they go about it, and what stands in the way.
The People Behind City Brands
Over the years we have interviewed many of the people who market and develop cities: city marketers, urban developers, placemakers and researchers. Here are some of the most recent conversations.
In the spotlight (view all here):
Let's Connect
Questions about the Observatory, or a city we should look at?
Write to us at editor@placebrandobserver.com.