City Observatory

Welcome to the city observatory, virtual research hub monitoring city image, city brands and city reputation.

City guides

Economic competitiveness, talent attraction potential, livability and sustainability form part of our city guides: summaries of rankings, studies and indices measuring and monitoring city performance, reputation, brand image and -value.

Latest city guides:


City guides published so far:

Amsterdam | Auckland | Bangkok | Barcelona | Beijing | Berlin | Buenos Aires | Copenhagen | Hong Kong | Medellín | Melbourne | Mexico City | Montevideo | Moscow | New York | Paris | São Paulo | San Francisco | Seoul | Shanghai | StockholmSydney | Toronto | Vancouver | Vienna | Zürich


Trend watch: expert interviews

City managers, developers and marketers share their thoughts on latest trends and developments likely to affect the image, reputation and brand(ing) of cities.

Latest interviews with city managers and marketers:

Here a list of all our interviews with city brand professionals


City reports

Complementary to our city guides, in our city reports we go beyond data available through rankings and indices and take a closer look at a specific city’s development. We do this through expert interviews with professionals who live in the city and know it well.

First city report coming soon.