City Observatory

Which cities are the most attractive for talent, investors or visitors? What do cities do to strengthen their identity and to nurture their image and reputation – for example as a “good” member of the world community? What are the people like who make it happen?

Find answers to questions like those in our City Observatory: a collection of insights, stories and reports linked to the performance of cities, their investment and talent attraction strategies, placemaking and city branding initiatives, city brand value and reputation.

City Showcases

In our in-depth city showcases we combine the data available through rankings and indices as well as perception surveys with the TPBO panel and audience, with expert interviews with professionals who live in the city and know it well. Sometimes we start with “just” an expert interview and take it from there.

City showcases so far:

Zurich | Graz | Barcelona



When thinking about Barcelona, what comes to your mind? Would you choose the capital of Catalonia as place to live, work or invest in?

In this special report we introduce you to the city’s vision and ambitions, its city brand strategy and opportunities waiting to be seized.

You’d like us to showcase your city? Please contact us here.

Benchmarking: City Profiles

How do cities around the world perform in terms of economic competitiveness, livability, sustainability, innovation? How attractive are they for talent, investors and as places to live? How do they compare in terms of brand strength and reputation?

Economic competitiveness, talent attraction potential, livability and sustainability are some of the aspects which we check in our city profiles: summaries of rankings, studies and indices measuring and monitoring city performance, brand strength and reputation.

Cities profiled so far:

Amsterdam | Auckland | Bangkok | Barcelona | Beijing | Berlin | Budapest | Buenos Aires | Cape Town | ChicagoCopenhagen | Dubai |  Düsseldorf | Helsinki | Hong Kong | Lisbon | LondonLos Angeles | Medellín |  Melbourne | Mexico City | Montevideo | Moscow | Munich | Nairobi | New Delhi | New York | Oslo | Paris | PerthSão Paulo | San Francisco | Seoul | Shanghai | StockholmSydney | Tel Aviv | TokyoToronto | Vancouver | Vienna | Zürich

Expert Interviews

City managers, urban developers, marketing specialists and placemakers share their story and insights. Find out about city branding research and practice: the strategies and visions, the challenges and latest trends likely to affect the image, reputation and brand(ing) of cities.

Latest interviews with city brand makers and shapers:

Here the list of all our interviews with city brand professionals

You’d like to know more about the branding or reputation of cities? Contact us HERE.