Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Claude Wagner on the Fragility and Future of Place Branding in Switzerland

Editorial Team -
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Interviews

Maria Hardenberger Sverka on Branding Greater Copenhagen Region

Editorial Team -
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Interviews

Viriya Taecharungroj on Innovation, Technology and Place Branding

Editorial Team -
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region
Interviews

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Editorial Team -
Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.
Interviews

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Editorial Team -
Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.
Interviews

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Editorial Team -
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
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