Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek

Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.

Read more

How Essential Costa Rica Became a Country Branding Success Story | Interview with Daniel Valverde Bagnarello

Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding “the Costa Rican way” has become a success story and example to follow.

Read more