Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gloria Lorée on Canada, Naturally and the Shift from Volume to Values

Editorial Team -
Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.
Interviews

Stefan Nöthen on Building Hamburg’s International Awareness

Editorial Team -
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, on why Hamburg's challenge is awareness not image, one brand with many stories, and moving from "Hamburg says" to "Hamburg demonstrates."
Interviews

Siw Andersen on How Oslo&Co Is Shaping the City’s International Position

Editorial Team -
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Interviews

Indrė Laučienė on How Vilnius Competes for International Talent

Editorial Team -
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Interviews

Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning

Editorial Team -
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
Interviews

Roberto Bruni on Place Marketing, Technology and the Future of Places

Editorial Team -
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.
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