Interview with John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.

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Interview with Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.

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