Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Luuk Helleman on How The Hague Is Rethinking City Branding

Editorial Team -
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Interviews

Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch

Editorial Team -
Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.
Interviews

Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better

Editorial Team -
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
Interviews

Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences

Editorial Team -
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Interviews

Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion

Editorial Team -
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
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