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CATEGORY

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

TPBO -
Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

TPBO -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

TPBO -
Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

TPBO -
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

TPBO -
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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