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CATEGORY

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies

TPBO -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Interviews

Giannina Warren on Place Branding as Profession and the New Masters at Middlesex University

TPBO -
Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Interviews

Florida Clements on Place Identity and the Isle of Man

TPBO -
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Interviews

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

TPBO -
Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

TPBO -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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