Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Insights & Advice

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial Team -
Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.
Conferences

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Editorial Team -
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
Insights & Advice

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Editorial Team -
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Interviews

Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research

Editorial Team -
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Insights & Advice

From Conflict to Cuisine: New Perspectives on Place Branding – 2025 Research Insights

Editorial Team -
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Insights & Advice

Research Update: Place Branding and Public Diplomacy in Times of Crisis and Uncertainty

Editorial Team -
Summary of latest research on place branding and public diplomacy in times of crisis and uncertainty with key insights for practitioners.
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