Research Updates

Olympic Legacy, Revisited: Latest Research in Place Branding and Public Diplomacy

A review of the latest Olympic place branding research reveals a shift towards governance, sustainability, public diplomacy and long-term reputation.

From Perception to Performance: Latest Research in Place Branding and Public Diplomacy

What the latest Place Branding and Public Diplomacy journal tells us: from nation brand validation to digital diplomacy and governance.

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).

Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research

UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.

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