Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.
The International Place Branding Association celebrated ten years with its annual conference in Lisbon. Keynote speakers, board members, researchers and practitioners share what stayed with them.
Cities and countries increasingly treat music as a reputation asset. Research on Auckland, Rio de Janeiro and Montreal reveals the complex relationship between musical culture, place identity and branding, and the limits of institutional control.
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
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