Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

How-To Guides

A New Guide for Teaching Place Branding, and Why It Matters Now

Editorial Team -
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
Research Updates

What Recent Academic Research Tells Us About Talent Attraction

Editorial Team -
What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.
Research Updates

Olympic Legacy, Revisited: Latest Research in Place Branding and Public Diplomacy

Editorial Team -
A review of the latest Olympic place branding research reveals a shift towards governance, sustainability, public diplomacy and long-term reputation.
Research Updates

From Perception to Performance: Latest Research in Place Branding and Public Diplomacy

Editorial Team -
What the latest Place Branding and Public Diplomacy journal tells us: from nation brand validation to digital diplomacy and governance.
Insights & Perspectives

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial Team -
Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.
Conferences

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Editorial Team -
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
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