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Discover Places.

What they stand for, their brand strength and future vision

TPBO

Place Brand Know How

Learn from the success strategies, experiences and behind-the-scenes insights of place brand leaders

EXPLORE KNOWLEDGE HUB

Spotlight: Locations

Country Reports

Uruguay: How Attractive for Investors, Talent, Visitors?

TPBO - 28 August 2023

Living and Working in Brabant

TPBO - 24 July 2023

Country Reports

Costa Rica: How Attractive for Investors, Talent, Visitors?

TPBO - 26 January 2023

Behind the Scenes

Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies

Giannina Warren on Place Branding as Profession and the New Masters at Middlesex University

Florida Clements on Place Identity and the Isle of Man

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

Place Brand Know How

Place Reputation Insights & Strategies

Shopping Centers: Opportunity for Place Branding and Community Development?

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

How We Help

Matchmakers

Strategy Insights

Location Storytelling

An Insider's Guide to Place Branding

An Insider’s Guide to Place Branding

Written by TPBO founder Florian Kaefer and published by Springer in 2021, this professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

Chapters include:

Understanding Place Branding
Keys for Place Branding Success
How Place Branding Can Contribute to a Better Future
Place Branding: Future Trends and Research Priorities

More about the book

TPBO Recommends:

Hoyne property marketing Australia

DCI

Vetrano Digital Marketing

Silver Lining Strategy

Robert Govers

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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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