Place brand insights, strategies, stories and examples
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland’s north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Beijing’s economic performance, brand strength and reputation, according to international rankings and studies measuring livability, urban health and sustainability, financial strength and city image.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Uruguay’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
