Interview with Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Interviews
City Observatory:
Moscow City Performance, Brand Strength and Reputation
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Insights & Advice:
Heritage Management And Place Branding: How To Work Together And Benefit From Each Other
How heritage management and place branding can benefit from each other is the topic of this short interview with researcher Susanne Fredholm, Sweden.
Country Observatory:
South Africa Country Performance, Nation Brand Strength and Reputation
South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
