Why Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
Where to Invest | Work | Visit
Country Reports
City Reports
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
For Place Brand Pros
Latest Interviews
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Place Brand Insights
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Expert Advice
Destination Recovery Strategies Post-Covid: Expert Advice
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
