Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland – how it has been impacted by the coronavirus pandemic, the trend towards sustainable development – and the region’s destination marketing priorities.
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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
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How narrative and storytelling impact the social and economic development of places: expert views
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A quick overview by Clare Dewhirst on what participants of the City Nation Place Global Forum 2021 can expect, including speakers and topics.
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Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
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