The Place Brand Observer
Understanding places.
Learning from others.
How cities, regions and countries position themselves, attract talent and investment, and build lasting reputation.
Latest
All articles →Observatory
How places present themselves, and how they are seen.
Profiles of selected cities and countries. Each brings together the main international rankings with our own interviews and reporting, and ends with a TPBO Reading.
Explore the Observatory →Publications
Yearbooks and special editions
Case studies, interviews and insights from places and the people who lead them. Each edition comes with a short briefing that reads across all the places featured in it.
Browse publications
Latest edition: Place Brand Leaders Yearbook 2026
Earlier yearbooks
Special editions
People to Watch
The people shaping stronger places.
Conversations with leaders, practitioners and thinkers in place branding, tourism and investment promotion.
Meet the Who is Who →In the Spotlight
Places to Watch →How does your place compare?
We look at how your place presents itself on one topic of your choice, and compare it with other places we follow. An editorial reading, free and without obligation.