How Social Media Affect Place Brands: Opportunities and Risks
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
How to
Insights
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Who is who
Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Place branding examples
Peru as Destination, its National Identity and Branding: Country Report
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
