Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
London’s performance in international indices and studies measuring livability, city brand strength, economic competitiveness, sustainability and innovation.
Insights & Advice:
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
India’s competitiveness, nation brand image and reputation, according to studies on sustainability, economic development and talent attraction.