Place brand insights, strategies, stories and examples
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country’s largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Beijing’s economic performance, brand strength and reputation, according to international rankings and studies measuring livability, urban health and sustainability, financial strength and city image.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Uruguay’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
