The Place Brand Observer
As a knowledge platform and global network of specialists TPBO helps investors, visitors and talent decide where to go next. We also support place brand managers with consulting, insights and partnership opportunities.
The Latest in Place Branding
Location Spotlight Series
Spotlight On: New Zealand
An in depth exploration of New Zealand's brand and how the country ranks as a place to do business, live and visit.
Services We Offer
The book: An Insider's Guide to Place Branding
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.
It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.