Place brand insights, strategies, stories and examples
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
