Place brand insights, strategies, stories and examples
Myriam Gómez in this interview discusses Chile’s approach to country branding and illustrates how Marca Chile collaborates with the nation’s economic development agency and its diplomatic missions.
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
