The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. As knowledge platform and global network of specialists, TPBO supports place brand managers and marketers with insights, examples and advice on how to strengthen community identity and location reputation.

Location Portraits

Benchmarking: snapshots of the performance, brand strength and reputation of countries and cities, according to rankings and indices.

Special reports: why live, visit, invest here? Portraits of cities, regions and countries.

For Place Brand Managers

Interviews with place brand managers, reputation thinkers and community shapers.

Examples of how cities, regions and countries attract talent and investors, and how they strengthen community identity.

Research insights and hands-on advice from experienced "doers".

Recommended books and profiles of speakers and consultants.