Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer – how it started and what it stands for.
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How to measure the success of place branding programs – their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
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Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question “Why Brabant”? Includes expert opinion, interviews.
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The keys to place branding success – based on insights shared by the TPBO panel of place identity and reputation experts.
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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
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