Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. As knowledge platform and global network of specialists, TPBO supports place brand managers and marketers with insights, examples and advice on how to strengthen community identity and location reputation.
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
For Place Brand Managers
Interviews with place brand managers, reputation thinkers and community shapers.
Examples of how cities, regions and countries attract talent and investors, and how they strengthen community identity.
Who is Who
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.