Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
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Ireland Country Performance, Brand Strength and Reputation
Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
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Public Diplomacy in Asia – Conference Preview
Partner contribution – Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into
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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
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A City Brand Assessment of Warsaw, Poland
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company’s analysis of Warsaw’s strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
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