The Place Brand Observer

As a knowledge platform and global network of specialists TPBO helps investors, visitors and talent decide where to go next. We also support place brand managers with consulting, insights and partnership opportunities.

The Latest in Place Branding

Location Spotlight Series

Spotlight On: New Zealand

An in depth exploration of New Zealand's brand and how the country ranks as a place to do business, live and visit.

Services We Offer

The book: An Insider's Guide to Place Branding

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

TPBO Partners