Independent editorial coverage
of places, their identity and how they are seen.
Connecting the people and ideas shaping cities, regions and nations.
Publications and Briefings
Yearbooks and special editions on how cities, regions and countries position themselves, and how they are seen.
Each edition comes with a short briefing that reads across all the places featured in it. Read the briefings →
Observatory
Our Observatory follows how selected cities and countries are positioned, and how they are seen from outside. Each profile brings together the main international rankings with our own interviews and reporting, and ends with a TPBO Reading on three questions: how wide the gap is between what a place says and what outsiders see, how distinct its claims are, and how well they are backed. Below a few examples.
Free Positioning Check
Curious how your own place is read? Organisations responsible for a place's brand, investment or talent attraction can request the same kind of reading, on one topic of their choice, free of charge.