Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Perth’s city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
