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Insider's Guide to Place Branding

Written by TPBO founder Florian Kaefer and published by Springer in 2021, this professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

Chapters include:

  • Understanding Place Branding
  • Keys for Place Branding Success
  • How Place Branding Can Contribute to a Better Future
  • Place Branding: Future Trends and Research Priorities

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