Why Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
Where to Invest | Work | Visit
Country Reports
City Reports
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
For Place Brand Pros
Latest Interviews
Rafael Enzler on Placemaking in Switzerland
Rafael Enzler is one of those persons whose name pops up frequently when discussing placemaking, destinations and sustainability – especially
Place Brand Insights
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Expert Advice
2021 Place Branding Trends and Priorities – Podcast Episode 5
What’s in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
