Interview with Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Interviews
City Observatory:
Vancouver City Performance, Brand Image and Reputation
Vancouver’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Insights & Advice:
How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal ‘Place Branding & Public Diplomacy’. Summary Research findings and implications for Expo planners and city managers.
Country Observatory:
Switzerland Country Performance, Nation Brand Image and Reputation
Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
