South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. We help investors, visitors and talent decide where to go next. And we support communities – cities, regions and countries – with advice on how to strengthen their identity, attractiveness, brand positioning and reputation.
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Latest Country Profiles
Latest City Profiles
Dubai’s city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
For Place Branding Pros
Latest Expert Interviews
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Latest Place Branding Examples
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.