The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. We help investors, visitors and talent decide where to go next. And we support communities – cities, regions and countries – with advice on how to strengthen their identity, attractiveness, brand positioning and reputation.

Where to Invest | Work | Visit

Country profiles - how good, strong and admired, according to international rankings and indices?

City profiles - how livable, sustainable, innovative?

Special reports - why there? Portraits of cities, regions, destinations and countries.

For Place Branding Pros

Interviews and examples - attracting talent and investors, with focus communities and sustainability.

Research insights and practitioner advice

Recommended books and profiles of place brand specialists.