Place brand insights, strategies, stories and examples
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Brazil: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
