South Korea Country Performance, Brand Strength and Reputation
South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Where to Invest | Work | Visit
Latest Country Profiles
Latest City Profiles
Dubai City Attractiveness, Its Brand Strength and Reputation
Dubai’s city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
Latest Reports
South Africa a Good Place to Live, Invest or Visit? Country Report
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Barcelona: A Good Place to Live, Invest or Visit?
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
For Place Branding Pros
Latest Expert Interviews
Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Latest Insights
Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Latest Place Branding Examples
Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
