Place brand insights, strategies, stories and examples
Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
Sydney city performance, competitiveness, brand image and reputation, according to international studies and rankings measuring livability, economic development, sustainability, talent attraction potential and brand performance.
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here’s how to do it better.
Snapshot of Nigeria country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental performance, happiness and more.
