Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. As knowledge platform and global network of specialists, TPBO helps investors, visitors and talent decide where to go next. And we support place brand managers with insights, examples and advice on how to strengthen community identity and location reputation.
Where to Invest | Work | Visit
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
For Place Brand Pros
Interviews with place brand managers, reputation thinkers and community shapers.
Examples of how cities, regions and countries attract talent and investors, and how they strengthen community identity.
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Place Brand Insights
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.