Brand Peru, the country’s economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Montevideo: how attractive is Uruguay’s capital city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Montevideo’s economic performance, its sustainability, quality of life and innovations strength.
Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Peru country guide: its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
