The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. We help investors, visitors and talent decide where to go next. And we support place brand managers with advice on how to strengthen community identity and location reputation.

Where to Invest | Work | Visit

Country profiles - how good, strong and admired, according to international rankings and indices?

City profiles - how livable, sustainable, innovative?

Special reports - why there? Portraits of cities, regions, destinations and countries.

For Place Brand Pros

Interviews and examples - how to attract talent and investors, with focus on communities and sustainability.

Research insights and advice from experienced "doers".

Recommended books and specialists.