The Place Brand Observer uncovers the identity, brand strength and reputation of cities, regions and countries. As knowledge platform and global network of specialists, TPBO helps investors, visitors and talent decide where to go next. And we support place brand managers with insights, examples and advice on how to strengthen community identity and location reputation.

Where to Invest | Work | Visit

Benchmarking: snapshots of the innovation and sustainability performance, the brand strength and reputation of countries and cities, according to rankings and indices.

Special reports: why invest there? Portraits of cities, regions and countries.

For Place Brand Pros

Interviews with place brand managers, reputation thinkers and community shapers.

Examples of how cities, regions and countries attract talent and investors, and how they strengthen community identity.

Research insights and hands-on advice from experienced "doers".

Recommended books and profiles of speakers and consultants.