Why Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country’s vision, ambitions and its brand strengths.
Location Portraits
Country Reports
City Reports
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
Region Reports
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
For Place Brand Managers
Who is Who
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Research Insights
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Expert Advice
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
