The Place Brand Observer

As a place branding knowledge hub, location spotlight platform and global network TPBO keeps a close eye on the brand and branding of locations - their reputation and attractiveness. As network of speakers and highly specialized consultants we support cities, regions and countries with communication, insights, advice and partnership opportunities.

The Latest in Place Branding

Location Spotlight Series

Location Spotlight: South Africa

Join us as we explore South Africa's attractiveness as a place to do business, invest and live.

How We Help

Book: Insider's Guide to Place Branding

Written by TPBO founder Florian Kaefer and published by Springer in 2021, this professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

Chapters include:

  • Understanding Place Branding
  • Keys for Place Branding Success
  • How Place Branding Can Contribute to a Better Future
  • Place Branding: Future Trends and Research Priorities

TPBO Partner Network

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