Place brand insights, strategies, stories and examples
Myriam Gómez in this interview discusses Chile’s approach to country branding and illustrates how Marca Chile collaborates with the nation’s economic development agency and its diplomatic missions.
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
