The Place Brand Observer

As a knowledge platform and global network of specialists TPBO keeps a close eye on locations - their brand strength, reputation and attractiveness. And we support places - cities, regions, countries - with communication, insights, advice and partnership opportunities.

The Latest in Place Branding

Location Spotlight Series

Spotlight On: New Zealand

An in depth exploration of New Zealand's brand and how the country ranks as a place to do business, live and visit.

Services We Offer

Insider's Guide to Place Branding

Written by TPBO founder Florian Kaefer and published by Springer in 2021, this professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

Chapters include:

  • Understanding Place Branding
  • Keys for Place Branding Success
  • How Place Branding Can Contribute to a Better Future
  • Place Branding: Future Trends and Research Priorities

TPBO Partners

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