Welcome to The Place Brand Observer

Places to Watch, People to Follow — Stories. Strategy. Impact.

Born in Aotearoa New Zealand. Made with love in Switzerland — and shared with the world.

What's New

His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the Future

Margareth Gustavo on Branding Namibia with Purpose and Authenticity

Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World

Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul

Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa

Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research

Explore our collection of publications designed to inform, inspire, and connect those shaping the future of places. From the annual Place Brand Leaders Yearbook to regional spotlights and special editions, each publication offers curated insights, standout examples, and expert reflections on what drives place success.

Whether you're rethinking strategy, building reputation, or showcasing impact, our publications are essential tools for navigating the fast-changing world of place branding, marketing, and development.

Explore Publications