Welcome to The Place Brand Observer

Places to Watch, People to Follow — Stories. Strategy. Impact.

Born in Aotearoa New Zealand. Made with love in Switzerland — and shared with the world.

What's New

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editor’s Letter: Looking Back at 2025

Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Who Gets to Tell Africa’s Story? Thebe Ikalafeng on Narrative Sovereignty

Behind the Scenes: Creating the Elgar Encyclopedia of City and Place Branding

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Explore our collection of publications designed to inform, inspire, and connect those shaping the future of places. From the annual Place Brand Leaders Yearbook to regional spotlights and special editions, each publication offers curated insights, standout examples, and expert reflections on what drives place success.

Whether you're rethinking strategy, building reputation, or showcasing impact, our publications are essential tools for navigating the fast-changing world of place branding, marketing, and development.

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