Place brand insights, strategies, stories and examples
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Denmark: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
