Place brand insights, strategies, stories and examples
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding – which, as she says, really isn’t about logos or slogans.
Shanghai: how attractive is China’s largest city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Shanghai’s economic performance, brand strength and reputation.
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Uruguay’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
