But what does place marketing mean, and how is it done? The purpose of this page is to make it easier for you to find answers to those and similar questions.
For starters, have a look at our post on the differences between place marketing and branding.
Our latest posts on place marketing:
- Interview with Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding
- Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
- Place Marketing Explained: What It Means and Why It Matters (And How To Do It)
Place marketing knowledge partner wanted!
Your firm is a leader in advising cities, regions or countries on place marketing? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.