Place Marketing Explained: What It Means and Why It Matters (And How To Do It)

Place marketing is the umbrella term for city marketing, destination marketing and regional or country marketing, usually with the purpose to attract investors, visitors (tourism) or talent.

But what does place marketing mean, and how is it done? The purpose of this page is to make it easier for you to find answers to those and similar questions.

For starters, have a look at our post on the differences between place marketing and branding.

Our latest posts on place marketing:


Place marketing knowledge partner wanted!

Your firm is a leader in advising cities, regions or countries on place marketing? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.