Hall of Fame

Sebastian Zenker on Place Marketing and City Branding

Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

Malcolm Allan on City Branding and Placemaking in Great Britain

Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.

Inga Hlín Pálsdóttir on Destination Branding and Iceland

Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.

Juan Carlos Belloso on City Branding and the Case of Barcelona

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.

Mihalis Kavaratzis on How to Succeed in Place Marketing

Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.

Tom Buncle on How to Succeed in Destination Branding

Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.

James Pamment on Strategic Communication and Public Diplomacy

James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.

Magdalena Florek on City Branding and Destination Marketing

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

Daniel Valverde on Costa Rica’s Country Branding Strategy

Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

Jeremy Hildreth, the Indiana Jones of Branding

Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.

Roger Pride on (Desti)Nation Brand Strategies and Wales

Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.