An Insider’s Guide to Place Branding
How can we shape the identity and reputation of cities, regions and countries?
An Insider’s Guide to Place Branding (Springer, 2021) sets out to answer this question.
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.
This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
About the author
Florian Kaefer, PhD is the founder and editor-in-chief of The Place Brand Observer, an international platform dedicated to place brand strategy, location reputation, talent attraction, and economic development.
Over the past decade, he has interviewed more than 250 place leaders, policymakers, and location strategists worldwide, fostering a global dialogue on place brand leadership and sustainable development.
Dr. Kaefer holds a PhD in Management Communication from Waikato University Management School (New Zealand), a Master’s degree in Sustainable Development from the University of Exeter (UK), and a Bachelor’s degree in Tourism Management from the University of Brighton (UK).
He is also the author of Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice (Springer, 2022).
Based near Zurich, Switzerland, Florian works as a management coach and public speaker, focusing on the links between sustainability, place brand strength, and location reputation.
Interested in booking Florian as coach or speaker? Visit his Profile
Bibliographic Information
Book Title
Sustainability Leadership in Tourism
Series Title
Publisher
Springer Cham
eBook Packages
Book Subtitle
Interviews, Insights, and Knowledge from Practice
Series ISSN
2662-2467
Number of Pages
XX, 640
Topics
Authors
Florian Kaefer
Series E-ISSN
Springer Cham
Edition Number
1
Copyright Information
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022