Regional branding: how do you position a business region or metropolitan area? With many leading cities now too expensive for talent to live and work, second-tier cities and regions are benefiting from opportunities to attract investors, visitors, businesses and talented individuals, together with their families.
But what does regional branding stand for, and how is it done? The purpose of this page is to make it easier for you to find answers to those and similar questions.
Our latest posts on regional branding:
- Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
- Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
- Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
Regional branding knowledge partner wanted!
Your firm is a leader in advising regional governments and regional development agencies? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.