Regional branding: how do you position a business region or metropolitan area? With many leading cities now too expensive for talent to live and work, second-tier cities and regions are benefiting from opportunities to attract investors, visitors, businesses and talented individuals, together with their families.
But what does regional branding stand for, and how is it done? The purpose of this page is to make it easier for you to find answers to those and similar questions.
Our latest posts on regional branding:
- Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
- What Is the Biggest Place Branding Mistake You Have Ever Made?
- Climate Emergency: What Place Branders Can Do Right Now
Regional branding knowledge partner wanted!
Your firm is a leader in advising regional governments and regional development agencies? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.