Nation Branding Explained: What It Means and Why It Matters (And How To Do It)

Nation branding, as concept has had its ups and downs. It is often criticized and difficult to distill into a successful strategy. But one way or another, governments, citizens and promotion agencies are involved in nation branding (even though they might not be aware of it or call it such).

But what is nation branding about, how does it link with public diplomacy and country branding? The purpose of this page is to make it easier for you to find answers to those and similar questions.

In our Theory section, learn about the differences between nation branding and place branding, the different perspectives (from approving to critical about the concept), or visit our overview of academic literature on nations and national identity.

Researchers might also find our nation branding reading list useful.

Our latest posts on nation branding:

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