Nation branding, as concept has had its ups and downs. It is often criticized and difficult to distill into a successful strategy. But one way or another, governments, citizens and promotion agencies are involved in nation branding (even though they might not be aware of it or call it such).
In our Theory section, learn about the differences between nation branding and place branding, the different perspectives (from approving to critical about the concept), or visit our overview of academic literature on nations and national identity.
Researchers might also find our nation branding reading list useful.
Our latest posts on nation branding:
- How Essential Costa Rica Became a Country Branding Success Story | Interview with Daniel Valverde Bagnarello
- How South Africa Approaches Destination Marketing and Nation Branding | Interview with Sithembile Ntombela
- Nation Branding Explained: What It Means and Why It Matters (And How To Do It)
Nation branding knowledge partner wanted!
Your firm is a leader in advising national governments and public diplomacy departments on nation branding? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.