Country branding is among the most popular topics which we have written about here on PlaceBrandObserver.com. Not just because it has become so important to think about how a country wants to be perceived by the rest of the world and its own citizens. Also because it is extremely difficult to do it well.
Our latest posts on country branding:
- How South Africa Approaches Destination Marketing and Nation Branding | Interview with Sithembile Ntombela
- How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
- My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Country branding knowledge partner wanted!
Your firm is a leader in advising national governments, fdi units, ministries of economic development or public diplomacy specialists on country branding? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.