Country Branding Explained: What It Means and Why It Matters (And How To Do It)

Country branding is among the most popular topics which we have written about here on Not just because it has become so important to think about how a country wants to be perceived by the rest of the world and its own citizens. Also because it is extremely difficult to do it well.

But what is country branding about, how does it link with public diplomacy and nation branding? The purpose of this page is to make it easier for you to find answers to those and similar questions.

Meet world’s most innovative, leading country branders and learn from their mistakes and successes. Explore our country branding case studies and take a peek behind the scenes in our country reports.

Our latest posts on country branding:

Country branding knowledge partner wanted!

Your firm is a leader in advising national governments, fdi units, ministries of economic development or public diplomacy specialists on country branding? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.