Country branding is among the most popular topics which we have written about here on PlaceBrandObserver.com. Not just because it has become so important to think about how a country wants to be perceived by the rest of the world and its own citizens. Also because it is extremely difficult to do it well.
Our latest posts on country branding:
- Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
- Why and How to Measure Place Branding Success Beyond Economic Growth
- How Narrative and Storytelling Impact the Economic Development of Places
Country branding knowledge partner wanted!
Your firm is a leader in advising national governments, fdi units, ministries of economic development or public diplomacy specialists on country branding? You’d like to contribute expertise and insights? Then we’d love to hear from you! Contact us here.