Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.
Global Soft Power Index 2024: Key Trends and What They Mean
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Brand New Zealand: Reputation Strengths and Positioning Opportunities
Is America Back Again? Rebuilding Brand America
Getting Nation Branding Right Post-Covid – Euronews Debate
How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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