Insights & Perspectives

Introducing The State of Place Positioning – TPBO Intelligence Briefing

Florian Kaefer -
What happens when you stop reading place branding case studies individually? Introducing TPBO's first intelligence briefing on the State of Place Brand Positioning n 2026.
Conferences

PlaceXNordic 2026: Six Reflections on Talent Attraction, Resilience and Place Branding

Editorial Team -
Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.
Insights & Perspectives

Editor’s Letter: Inside the 2026 Place Brand Leaders Yearbook

Editorial Team -
Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.
Observations

When Places Stop Talking About Themselves – Editor’s Note

Florian Kaefer -
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Observations

Editor’s Letter: A New Chapter for Sustainability Leaders United

Florian Kaefer -
An editorial look at Sustainability Leaders United joining The Place Brand Observer, and why sustainability is key to place brand leadership.
Observations

Editor’s Letter: Looking Back at 2025

Florian Kaefer -
An editorial look back at The Place Brand Observer’s key publications, showcases, and place brand impact awards in 2025.
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