Editor’s Letter: Looking Back at 2025

An editorial look back at The Place Brand Observer’s key publications, showcases, and place brand impact awards in 2025.

Who Gets to Tell Africa’s Story? Thebe Ikalafeng on Narrative Sovereignty

Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.

Behind the Stories: Building the Africa & Middle East Special Edition

Nafisa M. Sharfi reflects on the journey of creating TPBO's special edition on Places to Watch across Africa & the Middle East.

Editor’s Letter: A New Chapter for Africa & the Middle East

TPBO publisher and editor in chief, Florian Kaefer, introduces the first special edition, on Places to Watch across Africa and the Middle East.

Editor’s Letter: Introducing 2025 Place Brand Leaders Yearbook

TPBO publisher and editor, Florian Kaefer, introduces the 2025 Place Brand Leaders Yearbook - spotlighting place branding champions globally.

Editor’s Letter: Introducing the 2024 Sustainability Leaders Yearbook

TPBO publisher, Florian Kaefer, introduces the 2024 Sustainability Leaders Yearbook - spotlighting sustainable tourism champions globally.

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