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CATEGORY

Observations

Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.

New Zealand

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
New Zealand

Brand New Zealand: Reputation Strengths and Positioning Opportunities

TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian Kaefer -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
Expert Advice

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

TPBO -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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