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How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

Is America Back Again? Rebuilding Brand America

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

Getting Nation Branding Right Post-Covid – Euronews Debate

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.

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