Who Still Needs a Place Branding Consultant?

Budgets are shrinking, AI is taking over the desk research and the big strategy is no longer the default job. Nine consultants and advisers on where consulting in place branding is heading.

Who Positions the Place? A Question for Swiss Location Marketing

Who holds the mandate for how a place is perceived externally? Expert views, Swiss models and three questions.

Introducing TPBO’s Talent Attraction Europe & North America – Special Edition 2026

TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.

Introducing The State of Place Positioning – TPBO Intelligence Briefing

What happens when you stop reading place branding case studies individually? Introducing TPBO's first intelligence briefing on the State of Place Brand Positioning n 2026.

PlaceXNordic 2026: Six Reflections on Talent Attraction, Resilience and Place Branding

Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.

Inside the 2026 Place Brand Leaders Yearbook

Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.

When Places Stop Talking About Themselves – Editor’s Note

TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.

A New Chapter for Sustainability Leaders United

An editorial look at Sustainability Leaders United joining The Place Brand Observer, and why sustainability is key to place brand leadership.

Looking Back at 2025

An editorial look back at The Place Brand Observer’s key publications, showcases, and place brand impact awards in 2025.

Behind the Stories: Building the Africa & Middle East Special Edition

Nafisa M. Sharfi reflects on the journey of creating TPBO's special edition on Places to Watch across Africa & the Middle East.

A New Chapter for Place Positioning Across Africa & the Middle East

TPBO publisher and editor in chief, Florian Kaefer, introduces the first special edition, on Places to Watch across Africa and the Middle East.

Introducing 2025 Place Brand Leaders Yearbook

TPBO publisher and editor, Florian Kaefer, introduces the 2025 Place Brand Leaders Yearbook - spotlighting place branding champions globally.

Introducing the 2024 Sustainability Leaders Yearbook

TPBO publisher, Florian Kaefer, introduces the 2024 Sustainability Leaders Yearbook - spotlighting sustainable tourism champions globally.

Introducing the Inaugural 2024 Place Brand Leaders Yearbook

TPBO publisher and editor, Florian Kaefer, introduces the inaugural 2024 Place Brand Leaders Yearbook - spotlighting place branding champions globally.

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.