Overview of Place Brand Rankings and Indices

Providing an overview of place brand rankings and indices is the purpose of this theme page, containing information on surveys and reports that measure the perception, image and reputation of cities, regions, countries, nations and destinations around the world (suggestions welcome).

Outline:

  • Country Brand Rankings and Indices
  • City Brand Rankings and Indices
  • Destination Brand Rankings and Indices

Country Brand Rankings and Indices

Place brand(ing) professionals interviewed by The Place Brand Observer recommend the following rankings and reports for insights into the perception, image and reputation of countries:

Country Brand Index

“Our future is shaped by forces at a macroeconomic, political and social level. Consumer and corporate brand decision-making needs to be understood in the context of those forces, so that we can create a future that resolves tensions between what society wants today and needs tomorrow.

Where brands are made, the geographic location of businesses and the regulatory forces shaping global trade and industry are fundamental to our understanding of the future. Which is why FutureBrand produces the world’s largest and longest standing global study of country brand perception.”

Published by: FutureBrand (@FutureBrand)

More information here


Anholt-GfK Roper Nation Brands Index

Simon Anholt developed the Nation Brands Index in 2005 as a way to measure the image and reputation of the world’s nations, and to track their profiles as they rise or fall.

Now, in partnership with GfK Roper Public Affairs & Media, one of the world’s leading research firms, Simon Anholt has launched an expanded Nation Brands Index, the only analytical ranking of the world’s national images and reputations.

The studies poll nearly 20,000 people in 20 countries each year, asking more than 40 questions about their perceptions of 50 countries. The Anholt-GfK Roper Nation Brands Index™ is a unique, cost-effective and comprehensive system for measuring and managing national reputation.”

Published by: GfK Roper Public Affairs & Media (@gfk)

More information here


Good Country Index

Established in 2014, The Good Country Index is a new initiative developed by Simon Anholt and managed by Robert Govers. The Index aims to portray the extent to which each country contributes to the global community.

“The idea of the Good Country Index is pretty simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away. Using a wide range of data from the U.N. and other international organisations, we’ve given each country a balance-sheet to show at a glance whether it’s a net creditor to mankind, a burden on the planet, or something in between.”

Published by: Simon Anholt (@simonanholt) and Robert Govers (@rgovers)

More information here


Countries of the Future

Regional Rankings of countries with the most promising prospects for inward investment, economic development and business expansion. For example, African Countries of the Future (2013/2014)

Published by: fDi Intelligence (@fDiMagazine)

More information here


Country Brand Ranking (Digital, Tourism and Trade)

Bloom Consulting’s annual rankings measure the effectiveness of country, city, and region brands in attracting tourism, investment, and talent.

Published by: Bloom Consulting (@BloomConsult)

More information here


City Brand Rankings and Indices

The following city brand rankings and reports provide insights into the perception, image and reputation of cities:

Anholt-GfK Roper City Brands Index

Simon Anholt developed the City Brands Index in 2006 as a way to measure the image and reputation of the world’s cities, and to track their profiles as they rise or fall.

Now, in partnership with GfK Roper Public Affairs & Media, one of the world’s leading research firms, Simon has launched an expanded City Brands Index which is based on studies polling nearly 20,000 people in 20 countries each year, asking more than 40 questions about their perceptions of 50 cities.

Published by: GfK Roper Public Affairs & Media (@gfk)

More information here


Saffron European City Brand Barometer

The Saffron city brand barometer (in partnership with the Guardian) examines a sample of 57 cities selected on the basis of where they rank in global indicators for tourism, liveability, doing business and attracting foreign direct investment.

To evaluate a city’s assets, the barometer looks at its infrastructure, safety, attractions, climate and economic performance whilst global buzz is measured using a combination of media mentions and social media.

The study grades each of the variables for assets and for buzz out of 10, which are then used to calculate the overall asset and buzz scores.

Published by: Saffron Brand Consultants (@saffronbc)

More information here


City RepTrak – Reputation Index

City RepTrak® is a global survey of more than 22,000 consumers, collected in the G8 countries, which ranks the world’s 100 most reputable cities based on levels of trust, esteem, admiration and respect, as well as perceptions regarding 13 attributes, grouped into three dimensions: “Advanced Economy”, “Effective Government” and “Appealing Environment”.

Published by: Reputation Institute (@Reputation_Inst)

More information here


Cities of the Future

Regional rankings and portraits of cities with the most promising prospects for inward investment, economic development and business expansion. For example, American Cities of the Future (2015/2016).

Published by: fDi Magazine, Financial Times (@fDiMagazine)

More information here


EUI Global Livability Index

The concept of liveability is simple: it assesses which locations around the world provide the best or the worst living conditions. Assessing liveability has a broad range of uses, from benchmarking perceptions of development levels to assigning a hardship allowance as part of expatriate relocation packages.

This liveability rating quantifies the challenges that a city might present to an individual’s lifestyle. To get this rating, the EIU scores each city on over 30 qualitative and quantitative factors, across five broad categories: Stability, Healthcare, Culture and environment, Education, Infrastructure.

Published by: Economist Intelligence Unit (@TheEUI)

More information here


Mercer Quality of Living Ranking (for Expatriates)

Mercer conducts its Quality of Living survey annually to help multinational companies and other employers compensate employees fairly when placing them on international assignments. Employee incentives include a quality-of-living allowance and a mobility premium.

Mercer’s Quality of Living Reports provide valuable information and hardship premium recommendations for over 440 cities throughout the world; the ranking covers 230 of these cities.

Published by: Mercer Consulting (@Mercer_Talent)

More information here


PwC Cities of Opportunity

Cities of Opportunity is a continually evolving project created for cities, their leaders, businesses, and citizens seeking to improve their economies and quality of life.

This study includes 59 variables which have been ranked, scored and then placed into their 10 indicators for all 30 cities (for example, ease of doing business or city gateway).

Published by: PriceWaterhouseCoopers (@PwC_LLP)

More information here


Destination Brand Rankings and Indices

The following rankings and reports provide insights into the performance, image and reputation of tourist destinations:

Top 100 Green Destinations Ranking

The TOP 100 Green Destinations ranking (a certification custom-tailored to the needs of destinations is in the making) identifies those destinations which provide what those visitors are looking for, making them more future-proof.

The initiative to establish Green Destinations as an organisation was taken by Albert Salman to provide an organisational platform for the brand “Green Destinations”. Albert is developing Green Destinations in partnership with Suzanne van der Veeken.

Green Destinations provides a global platform for ambitious destinations eager to improve their quality and sustainability, from their own strengths, in a measurable and transparent way.

Published by: GreenDestinations.info

More information here


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