ObservatoryCountries
How a country presents itself and how it is seen from outside are often two different things. The Country Observatory looks at that difference, using the main international rankings and more than a decade of interviews with the people who shape country brands.
Each profile brings together what the rankings say about a country and what we have learned from our reporting over the years, so you can see where the two match and where they don't.
Free Positioning Check
Want to know how your own place comes across? We look at how it presents itself and compare it with what we have documented about other places. Free, for one topic of your choice.
Country Profiles
Five countries we have followed closely over the years, each with our reading of how it presents itself and how it is seen.
Latest Country Rankings
Countries to Watch
Our country showcases take a closer look at individual countries: what they want to be known for, how they go about it, and what stands in the way.
The People Behind Country Brands
Over the years we have interviewed many of the people who shape country brands: brand managers, public diplomacy specialists and researchers. Here are some of the most recent conversations.
In the spotlight (view all here):
Let's Connect
Questions about the Observatory, or a country we should look at?
Write to us at editor@placebrandobserver.com.