ObservatoryCountries: Positioning & Perception
How a country presents itself to the world and how it is read by external audiences are rarely the same thing. The TPBO Country Observatory examines that gap, drawing on leading indices and a decade of editorial conversations with place leaders, practitioners, and experts worldwide.
Our country profiles combine publicly available ranking data with TPBO's own analytical perspective to identify where positioning strategies are coherent, where narrative gaps exist, and where the evidence points to a stronger or weaker competitive trajectory.
In collaboration with: Brand Finance
A Selection of Countries We Have Examined
TPBO country profiles summarise how places perform across leading global rankings and indices, from brand strength and soft power to investment attractiveness and sustainability. A starting point for understanding how a country is positioned in global competition.
Latest Country Ranking Insights
Countries to Watch
Join us as we take a closer look at specific countries: what makes them attractive and unique, current image and future visions, strengths and challenges.
Latest Country Showcases:
Behind the Scenes - Meet the Trailblazers in Country Branding
Over the last ten years we've had the great fortune to speak with many of world's leading country brand professionals - researchers, country brand managers and public diplomacy specialists. These interviews offer a valuable look behind the scenes of country branding: the strategies and visions, the challenges and latest trends likely to affect the image, reputation and brand(ing) of countries. See here a complete list of interviews with country brand professionals.
Our latest interviews with country brand trailblazers:Let's Connect
You'd like to know more about our country observatory - the insights and rankings, or the people and places leading the way? Get in touch!