A free editorial briefing on where place branding is heading, drawn from TPBO’s Place Brand Leaders Yearbook, 2026 edition: fifteen leading places and the perspectives of twenty-eight practitioners and advisors, considered together. Rather than celebrating individual success stories, it identifies what they hold in common.

It explores what now earns a place a durable position, why the strongest work is often the hardest to read from outside, and what’s at stake for the places that are getting it right but aren’t being read that way.

Written for those making the case for a place, in government, development and investment agencies, destination organisations, or wherever positioning decisions are made.