In this podcast, we introduce you to some of world’s leading place reputation gurus and community champions. We are interested in how they tick, what inspires them, and how they help their city, region or country attract visitors, investors or talent. Join us on this virtual journey to place makers and shapers around the world.
Got feedback? We’d love to hear from you! Contact Florian here.
In this first episode, Aleks interviews Florian about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why this podcast.
Listen to episode one HERE
Our second podcast episode is about how destination marketers and managers can resume tourism sustainably post the Covid-pandemic. We discuss some of the 10 tips by industry experts who contributed to the white paper on the topic (also available in Spanish and Chinese).
Listen to episode two HERE
The climate emergency and its meaning for place branding will be the topic of our third episode, in which Florian Kaefer will discuss TPBO’s latest white paper with Malcolm Allan.
Release date: early October.
Costa Rica is the guest of our fourth podcast episode, a conversation with the country’s “chief place brander”, Daniel Valverde.
Release date: early November.
Want more? Here our recommended podcasts by colleagues and friends, on community identity and place reputation.