Place Brand Leaders Podcast

Place Brand Leaders – the interview podcast by The Place Brand Observer. Hosted by Florian Kaefer (Switzerland) and produced by Aleks Vladimirov (UK).

In this podcast, we introduce you to some of world’s leading place reputation gurus and community champions. We are interested in how they tick, what inspires them, and how they help their city, region or country attract visitors, investors or talent. Join us on this virtual journey to place makers and shapers around the world.

Got feedback? We’d love to hear from you! Contact Florian here.


Tip: listen to and subscribe to the podcast on Apple Podcasts or Stitcher. RSS available here


Episode #1

In this first episode, Aleks interviews Florian about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why this podcast.

Listen to episode one HERE


Episode #2

Our second podcast episode is about how destination marketers and managers can resume tourism sustainably post the Covid-pandemic. We discuss some of the 10 tips by industry experts who contributed to the white paper on the topic (also available in Spanish and Chinese).

Listen to episode two HERE


Episode #3

The climate emergency and its meaning for place branding is the focus of our third episode, for which Florian Kaefer sat down with Malcolm Allan, President of Bloom Consulting, discussing TPBO’s white paper on the topic.

Listen to episode three HERE


Episode #4

Costa Rica is the guest of our fourth podcast episode, a conversation with the country’s “chief place brander”, Daniel Valverde.

Release date: early November.


Want more? Here our list of recommended podcasts for place branders, on community identity, place image and reputation.