Place Brand Leaders Podcast

Place Brand Leaders – the interview podcast by The Place Brand Observer. Hosted by Florian Kaefer (Switzerland) and supported by Aleks Vladimirov (UK) as producer.

In this podcast, we introduce you to place brand managers of cities, regions and countries. We want to know how they help their city, region or country to attract visitors, investors or talent. We also sit down with some of world’s leading place reputation thinkers and shakers, to gauge their views and share their experiences on hot topics linked to place identity, brand and reputation.

And: complementary to our popular reports of cities, regions and countries we take you behind the scenes of business locations, answering the question: why live or invest here?

Got feedback? We’d love to hear from you! Contact Florian here.

Tip: listen to and subscribe to the podcast on Anchor, Apple Podcasts, Spotify or Stitcher.

Episode #1

In this first episode, Aleks interviews Florian about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why this podcast.

Listen to episode one HERE

Episode #2

Our second podcast episode is about how destination marketers and managers can resume tourism sustainably post the Covid-pandemic. We discuss some of the 10 tips by industry experts who contributed to the white paper on the topic (also available in Spanish and Chinese).

Listen to episode two HERE

Episode #3

The climate emergency and its meaning for place branding is the focus of our third episode, for which Florian Kaefer sat down with Malcolm Allan, President of Bloom Consulting, discussing TPBO’s white paper on the topic.

Listen to episode three HERE

Episode #4 – What is Place Brand Management?

In this episode Aleks sits with Martin Boisen who merges the academic and practitioner worlds of place branding as a consultant and lecturer. The conversation centres on the organisational side of doing place branding or, as Martin calls it, “Place Brand Management”. A longer version can be found on

Want more? Here our list of recommended podcasts for place branders, on community identity, place image and reputation.