Contributing Experts

At The Place Brand Observer, we believe that meaningful progress in place branding happens at the intersection of research and practice. Since our founding in 2014, we’ve brought together a global community of experts—place brand professionals, academics, and advisors—who, over the years, have generously shared their insights on the trends, challenges, and opportunities shaping cities, regions, and countries.

These contributing experts have helped us build one of the most diverse and respected knowledge hubs in the field. From talent attraction and placemaking to sustainability and reputation management, their perspectives inform our articles, rankings reviews, and special editions. Together, we aim to provide a balanced view that reflects both strategic experience and academic rigour.

  • Explore their contributions: Browse expert insights
  • Looking for advice? We’re happy to connect you with experienced professionals from our expert network.
  • Want to get involved? We invite nominations from our Who’s Who of place brand leaders.

The experts featured below are among those who have been particularly active in shaping TPBO’s editorial direction and insights. We’re grateful to each of them—and to the wider expert community—for their continued support and engagement.


Contributing Experts

Gary Warnaby
United Kingdom
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Anupam Yog
Singapore
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Andrew Hoyne
Australia
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Bill Geist
USA
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Chris Wade
UK
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Efe Sevin
USA
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Ed Burghard
USA
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Hjörtur Smárason
Denmark
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Aparna Sharma
India
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Cecilia Cassinger
Sweden
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Buck Song Koh
Singapore
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Bill Baker
USA
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Cecilia Pasquinelli
Italy
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Hong Fan
China
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Hila Oren
Israel
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Gustavo Koniszczer
Argentina
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Inga Hlín Pálsdóttir
Iceland
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Günter Soydanbay
Canada
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Adam Mikołajczyk
Poland
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Konrad Jagodzinski
United Kingdom
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Robert Govers
Belgium
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Martin Boisen
Netherlands
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Malcolm Allan
United Kingdom
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Juan Carlos Belloso
Spain
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Stella Kladou
Greece
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Ryan Short
USA
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Jens Thraenhart
Thailand
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Sithembile Ntombela
South Africa
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Jaume Marín
Spain
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Todd Babiak
Australia
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Natasha Norman
United Kingdom
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Tom Buncle
United Kingdom
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Marcus Andersson
Sweden
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Per Ekman
Sweden
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Sonya Hanna
United Kingdom
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Jeannette Hanna
Canada
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Stu Speirs
Australia
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Marta Hereźniak
Poland
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Magdalena Florek
Poland
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Mary Harris
United Kingdom
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Michael Persson Gripkow
Sweden
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Joao Freire
Portugal
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José Pablo Arango
Colombia
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