Experienced place brand professionals – researchers and practitioners – answer questions linked to the development and management of place brands, including cities, neighborhoods, regions, nations and destinations.
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Some of the topics addressed by the panel:
- Place branding after the pandemic: what will it look like?
- Why invest in place branding: how useful?
- How to measure place branding success | challenges | examples
- How to structure a place brand organization
- What to control and how to initiate brand action planning
- How social media affect place brands
- Populism: how it impacts place brand equity
Most recent panel topics:
- Why and How to Measure Place Branding Success Beyond Economic Growth
- How Narrative and Storytelling Impact the Economic Development of Places
- Place Branding 2021: Key Priorities and Trends to Watch