Place Branding Expert Panel

Welcome to TPBO Panel of Place Brand and Sustainability Experts, a hub for all your queries on place branding, community identity, reputation development, and sustainable place brand development. For over a decade, our panel of seasoned place brand professionals, including researchers and practitioners, has been sharing insights and addressing queries in this dynamic field.

Latest Expert Panel Insights

Explore our full collection of expert panel insights here.


Our panel’s collective experience spans a broad spectrum of place branding topics. Key areas of discussion have included the effects of the pandemic on place branding, the value of investing in place branding, methods for evaluating success in place branding, and overcoming common challenges. This makes our panel a valuable resource for anyone involved or interested in the field of place branding.

If you have a question or need advice on place branding, please get in touch. Our panel is ready to provide you with relevant and practical advice, drawing from their extensive experience.

To gain a deeper understanding of place branding, we recommend our handbook, An Insider’s Guide to Place Branding, which offers an accessible yet comprehensive introduction to this field. For further exploration, the International Place Branding Association provides additional scholarly resources.

Joining The Place Brand Observer Expert Panel is a significant recognition in the field of place branding. Membership is granted through nomination by at least one current member from our ‘Who’s Who‘ list of place brand professionals, ensuring the panel’s high standard of expertise.


Meet the Panel

In random order:

Günter Soydanbay
Canada
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Buck Song Koh
Singapore
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Hjörtur Smárason
Denmark
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Gary Warnaby
United Kingdom
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Hila Oren
Israel
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Bill Baker
USA
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Anupam Yog
Singapore
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Chris Wade
UK
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Bill Geist
USA
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Hong Fan
China
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Adam Mikołajczyk
Poland
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Inga Hlín Pálsdóttir
Iceland
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Cecilia Cassinger
Sweden
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Andrew Hoyne
Australia
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Aparna Sharma
India
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Ed Burghard
USA
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Cecilia Pasquinelli
Italy
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Efe Sevin
USA
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Gustavo Koniszczer
Argentina
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Juan Carlos Belloso
Spain
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Magdalena Florek
Poland
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José Pablo Arango
Colombia
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Sonya Hanna
United Kingdom
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Jeannette Hanna
Canada
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Stu Speirs
Australia
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Tom Buncle
United Kingdom
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Jens Thraenhart
Thailand
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Joao Freire
Portugal
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Natasha Grand
United Kingdom
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Malcolm Allan
United Kingdom
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Robert Govers
Belgium
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Konrad Jagodzinski
United Kingdom
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Marta Hereźniak
Poland
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Ryan Short
USA
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Martin Boisen
Netherlands
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Marcus Andersson
Sweden
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Sithembile Ntombela
South Africa
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Per Ekman
Sweden
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Michael Persson Gripkow
Sweden
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Todd Babiak
Australia
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Jaume Marín
Spain
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Stella Kladou
Greece
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Mary Harris
United Kingdom
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