TPBO Panel

Welcome to TPBO Panel of Place Brand and Sustainability Experts, a hub for all your queries on place branding, community identity, reputation development, and sustainable place brand development. For over a decade, our panel of seasoned place brand professionals, including researchers and practitioners, has been sharing insights and addressing queries in this dynamic field.

Latest Expert Panel Insights

Explore our full collection of expert panel insights here.


Our panel’s collective experience spans a broad spectrum of place branding topics. Key areas of discussion have included the effects of the pandemic on place branding, the value of investing in place branding, methods for evaluating success in place branding, and overcoming common challenges. This makes our panel a valuable resource for anyone involved or interested in the field of place branding.

If you have a question or need advice on place branding, please get in touch. Our panel is ready to provide you with relevant and practical advice, drawing from their extensive experience.

To gain a deeper understanding of place branding, we recommend our handbook, An Insider’s Guide to Place Branding, which offers an accessible yet comprehensive introduction to this field. For further exploration, the International Place Branding Association provides additional scholarly resources.

Joining The Place Brand Observer Expert Panel is a significant recognition in the field of place branding. Membership is granted through nomination by at least one current member from our ‘Who’s Who‘ list of place brand professionals, ensuring the panel’s high standard of expertise.


Meet the Panel

In random order:

Gary Warnaby
United Kingdom
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Günter Soydanbay
Canada
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Aparna Sharma
India
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Andrew Hoyne
Australia
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Buck Song Koh
Singapore
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Gustavo Koniszczer
Argentina
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Hila Oren
Israel
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Cecilia Pasquinelli
Italy
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Inga Hlín Pálsdóttir
Iceland
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Adam Mikołajczyk
Poland
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Ed Burghard
USA
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Efe Sevin
USA
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Cecilia Cassinger
Sweden
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Hong Fan
China
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Bill Geist
USA
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Chris Wade
UK
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Hjörtur Smárason
Denmark
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Anupam Yog
Singapore
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Bill Baker
USA
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Marcus Andersson
Sweden
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Malcolm Allan
United Kingdom
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Jens Thraenhart
Thailand
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Joao Freire
Portugal
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Robert Govers
Belgium
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Stu Speirs
Australia
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Sithembile Ntombela
South Africa
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Tom Buncle
United Kingdom
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Konrad Jagodzinski
United Kingdom
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Juan Carlos Belloso
Spain
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Stella Kladou
Greece
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José Pablo Arango
Colombia
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Jaume Marín
Spain
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Michael Persson Gripkow
Sweden
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Mary Harris
United Kingdom
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Todd Babiak
Australia
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Sonya Hanna
United Kingdom
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Marta Hereźniak
Poland
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Ryan Short
USA
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Per Ekman
Sweden
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Jeannette Hanna
Canada
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Magdalena Florek
Poland
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Natasha Grand
United Kingdom
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Martin Boisen
Netherlands
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