Experienced place brand professionals – researchers and practitioners – answer questions linked to the development and management of place brands, including cities, neighborhoods, regions, nations and destinations.
Some of the topics addressed by the panel:
- Place branding after the pandemic: what will it look like?
- Why invest in place branding: how useful?
- How to measure place branding success | challenges | examples
- How to structure a place brand organization
Most recent panel topics:
- Eight Examples of Inspiring Community-Centric Place Brand Development
- How to Use Data to Support Place Branding and Location Promotion
- Good Practice Stories: How Important for Sustainable Destination Brands?
- Can Destination Branding Influence Sustainable Travel Behavior?