TPBO Panel

Welcome to TPBO Panel of Place Brand and Sustainability Experts, a hub for all your queries on place branding, community identity, reputation development, and sustainable place brand development. For over a decade, our panel of seasoned place brand professionals, including researchers and practitioners, has been sharing insights and addressing queries in this dynamic field.

Latest Expert Panel Insights

Explore our full collection of expert panel insights here.


Our panel’s collective experience spans a broad spectrum of place branding topics. Key areas of discussion have included the effects of the pandemic on place branding, the value of investing in place branding, methods for evaluating success in place branding, and overcoming common challenges. This makes our panel a valuable resource for anyone involved or interested in the field of place branding.

If you have a question or need advice on place branding, please get in touch. Our panel is ready to provide you with relevant and practical advice, drawing from their extensive experience.

To gain a deeper understanding of place branding, we recommend our handbook, An Insider’s Guide to Place Branding, which offers an accessible yet comprehensive introduction to this field. For further exploration, the International Place Branding Association provides additional scholarly resources.

Joining The Place Brand Observer Expert Panel is a significant recognition in the field of place branding. Membership is granted through nomination by at least one current member from our ‘Who’s Who‘ list of place brand professionals, ensuring the panel’s high standard of expertise.


Meet the Panel

In random order:

Günter Soydanbay
Canada
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Anupam Yog
Singapore
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Bill Baker
USA
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Buck Song Koh
Singapore
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Efe Sevin
USA
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Cecilia Cassinger
Sweden
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Aparna Sharma
India
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Gary Warnaby
United Kingdom
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Andrew Hoyne
Australia
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Hjörtur Smárason
Denmark
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Chris Wade
UK
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Hong Fan
China
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Hila Oren
Israel
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Inga Hlín Pálsdóttir
Iceland
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Adam Mikołajczyk
Poland
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Ed Burghard
USA
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Bill Geist
USA
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Cecilia Pasquinelli
Italy
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Gustavo Koniszczer
Argentina
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Tom Buncle
United Kingdom
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Sonya Hanna
United Kingdom
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Martin Boisen
Netherlands
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Ryan Short
USA
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Stella Kladou
Greece
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Robert Govers
Belgium
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Konrad Jagodzinski
United Kingdom
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Sithembile Ntombela
South Africa
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Juan Carlos Belloso
Spain
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Magdalena Florek
Poland
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Todd Babiak
Australia
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Jens Thraenhart
Thailand
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Natasha Grand
United Kingdom
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Jaume Marín
Spain
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Michael Persson Gripkow
Sweden
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Marta Hereźniak
Poland
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Joao Freire
Portugal
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Marcus Andersson
Sweden
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Malcolm Allan
United Kingdom
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Mary Harris
United Kingdom
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Per Ekman
Sweden
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Stu Speirs
Australia
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Jeannette Hanna
Canada
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José Pablo Arango
Colombia
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