Nordic Place Branding Conference 2020 is taking place in Oslo, Norway, April 2nd. We caught up with Future Place Leadership's Pärtel-Peeter Pere who tells us who should attend and why - how those in charge of fdi and talent attraction, place branding and destination branding will benefit.

Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.