Ireland Country Performance, Brand Strength and Reputation
Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
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Author: The Editorial Team
Public Diplomacy in Asia – Conference Preview
Partner contribution – Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into
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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
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A City Brand Assessment of Warsaw, Poland
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company’s analysis of Warsaw’s strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
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Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
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