Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
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Montevideo: how attractive is Uruguay’s capital city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Montevideo’s economic performance, its sustainability, quality of life and innovations strength.
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Peru country guide: its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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How Peru has changed and evolved over the last twenty years, its challenges and potential – the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
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City Nation Place forum UK 2019: Aleks Vladimirov shares his reflections, urging place brand managers to show more courage in embracing the realities of their place, and abstaining from marketing language in their promotion of place.
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