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Expert Advice

How Economic Development Programs Can Change Perceptions of Places

TPBO -
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Interviews

David Downs on the Next Chapter of the New Zealand Story

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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Book Reviews

Nation Branding in Europe – Book Review

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Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
Expert Advice

Creative Financing for Place Branding Programs: Examples

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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Expert Advice

How Gastronomy Impacts Place Branding

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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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