The Editorial Team | The Place Brand Observer

Interview with Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

19 September 201911 September 2019 The Editorial Team Africa, brand, branding, Netherlands, place brand consultants, place brand researchers

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

Interviews Place Branding Place Marketing

Interview with Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding

17 September 201911 September 2019 The Editorial Team place brand researchers, UK

Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.

City Branding Interviews

Interview with Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

12 September 20196 September 2019 The Editorial Team city marketing, destination marketing, Europe, France, travel and tourism

Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.

Begüm Tatari on the city branding of Izmir, Turkey

Case Studies City Branding Economic Development Interviews Place Marketing

Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

5 September 20195 September 2019 The Editorial Team city, city identity, city image, city marketing, Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

Lisa Andersson on talent attraction strategies of Lund, Sweden

Case Studies Economic Development

Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden

3 September 20192 September 2019 The Editorial Team Europe, strategy, Sweden, talent attraction

Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.

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