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TPBO

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How Economic Development Programs Can Change Perceptions of Places

How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

Nation Branding in Europe – Book Review

Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.

Creative Financing for Place Branding Programs: Examples

Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.

How Gastronomy Impacts Place Branding

How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...

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