Place brand insights, strategies, stories and examples
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
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Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
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Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region – the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
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How’s Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
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Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends – and pitfalls to avoid.
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