Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
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How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
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Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
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How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
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Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
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