Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
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Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity
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How does Budapest perform in terms of economic strength, livability, urban sustainability and city brand strength? Here a snapshot of global rankings and indices on Budapest, the capital of Hungary.
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Oslo: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Oslo’s economic performance, its sustainability, brand strength and reputation.
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Azerbaijan wasn’t well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
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