Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is headed in the years to come.
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Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
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Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
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Zürich: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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