The Editorial Team – The Place Brand Observer

Interview with Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

13 December 201810 December 2018 The Editorial Team brand identity, city, Europe, place brand consultants, place brand researchers, Poland

Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.

Place Brand Image Place Marketing

Tourism Sentiment Index by Destination Think! Interview with Rodney Payne

11 December 201810 December 2018 The Editorial Team destination marketing, destination rankings, place brand perception, ranking, reputation, social media, travel and tourism

The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

City Branding Country Branding Interviews Place Marketing

Interview with Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

6 December 201816 December 2018 The Editorial Team brand identity, city, city marketing, Europe, place brand consultants, placemaking, Poland, premium access

Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.

Expert Advice Place Branding

How To Create A Place Brand Communications Strategy: Do’s And What To Avoid

4 December 20183 December 2018 The Editorial Team 0 Comments panel, strategy

How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they said.

Country Profiles

Denmark Country Performance, Nation Brand Strength and Reputation

29 November 20187 December 2018 The Editorial Team country brands, country image, Denmark, Europe, premium access, Scandinavia

Denmark: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.

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