Latest:

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Brabant: Good Place to Live, Invest or Visit? Region Report
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

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Author: The Editorial Team

Brabant: Good Place to Live, Invest or Visit? Region Report

5 October 20217 October 2021 The Editorial Team entrepreneurship, Europe, Netherlands, Place Branding, region, Regional Branding, storytelling

Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question “Why Brabant”? Includes expert opinion, interviews.

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Per Ekman on the Future of Place Brand and Identity Management

22 September 202122 September 2021 The Editorial Team Europe, place brand consultants, Place Branding, Scandinavia, Sweden, Talent Attraction

Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.

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Constanza Cea on How Chile is Creating Future

8 September 202115 September 2021 The Editorial Team Country Branding, country brands, Economic Development, Latin America, Nation Branding, sustainability, sustainable development

Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.

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Country Profiles

Portugal Country Performance, Brand Strength and Reputation

25 August 202126 August 2021 The Editorial Team country brands, Economic Development, Europe, livability, nation brand value, premium access, reputation

Portugal – its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.

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Public Diplomacy in Asia 2021 Conference Recap

18 August 202126 August 2021 The Editorial Team Asia, Public Diplomacy

A short summary and recap of the Public Diplomacy in Asia conference by the Singapore International Foundation, which took place in July 2021.

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Just published

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Brabant: Good Place to Live, Invest or Visit? Region Report
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10

Explore: New Zealand

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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