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Author: The Editorial Team

Jonathan McClory interview
Interviews Nation Branding Public Diplomacy 

Interview with Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia

19 April 201817 April 2018 The Editorial Team Asia, place brand consultants, Singapore

Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.

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Marc Thébault interview
Interviews Place Marketing 

Interview with Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends

12 April 201819 April 2018 The Editorial Team city brand professionals, city marketing, Europe, France, premium access

Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.

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Chris Brown interview
City Branding Interviews 

Interview with Chris Brown on the Branding and Marketing of Liverpool City Region

5 April 20189 April 2018 The Editorial Team city brand professionals, city marketing, destination marketing, England, Europe, UK

Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region – the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.

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OECD How's Life 2017 well-being study
Research Insights 

How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges

3 April 20183 April 2018 The Editorial Team country rankings, livability, ranking

How’s Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.

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Olle Zetterberg interview
Interviews Place Branding Regional Branding 

Interview with Olle Zetterberg on Stockholm Business Region Marketing and Branding

29 March 20189 April 2018 The Editorial Team city brand professionals, city marketing, Europe, placemaking, Stockholm, Sweden, talent attraction

Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends – and pitfalls to avoid.

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Liverpool Place Branding event 2018

More about the event here.

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