Dubai City Attractiveness, Its Brand Strength and Reputation
Dubai’s city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
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Author: The Editorial Team
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
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Destination Sustainability: How to Make Your Host Community Tourism-Friendly
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers
Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
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Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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