Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.
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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
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Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
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Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
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