Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
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Lisbon: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Lisbon’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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