Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.

Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.

Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.

Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.

Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.

Meet the twelve practitioners, policymakers and researchers nominated by the TPBO community as place branding leaders to watch in 2026.