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Editor’s Letter: Inside the 2026 Place Brand Leaders Yearbook
Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
People to Watch 2026: Twelve Leaders Shaping Place Branding Right Now
Meet the twelve practitioners, policymakers and researchers nominated by the TPBO community as place branding leaders to watch in 2026.
From Perception to Performance: Latest Research in Place Branding and Public...
What the latest Place Branding and Public Diplomacy journal tells us: from nation brand validation to digital diplomacy and governance.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.