TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.

Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.

Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.

Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.

What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.

What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.