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A New Guide for Teaching Place Branding, and Why It Matters...
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Editor’s Letter: Introducing TPBO’s Talent Attraction Special Edition 2026
TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.
Emilia-Romagna: Putting Talent Attraction Into Law
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
Halifax: Designing the Connections That Help Talent Stay
Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.
Utrecht: Why Regional Talent Markets Matter
Robert Snoeijenbos on how Utrecht's regional talent market helps professionals change jobs without having to leave the region.





