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Thuli Galelekile interview

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Meet Sithembile Ntombela of Brand South Africa - executive, speaker, facilitator

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation...

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Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
How place branding can support peacebuilding and conflict resolution

How Can Place Branding Support Conflict Resolution and Peacebuilding?

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How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Ronald Theodore on Grenada promotion and investment attraction strategies

Ronald Theodore on Destination Grenada and Investment Attraction Strategies

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Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Auckland City Branding Success Story

Auckland

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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
How to use storytelling for place branding

How to Use Storytelling for Place Branding: Five Ways to Spread...

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Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.