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Christopher Browning, University of Warwick

Christopher Browning on Humour, Nation Branding and the Politics of Identity

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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Most innovative countries 2019 revealed

Switzerland Tops Most Innovative Countries Ranking 2019

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Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Public vs Private Sector branding explained

Public Vs. Private Sector Branding Explained: Similarities and Differences

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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
What is a brand? Branding explained

What Is A Brand – And What It Is Not: Branding...

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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
John Pearce interview

John Pearce on Provenance Marketing and How the Made in Britain...

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John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
How to overcome place image challenges, perception gaps

Bridging Perception Gaps: How to Overcome Place Image Challenges

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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.