Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.

Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.

Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.

Noémie Condomines shares her key takeaways from the International Place Branding Conference which took place in Liverpool in May 2018.

Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.

Clare Dewhirst, organizer of the City Nation Place conferences, in this interview discusses how the discourse and practice of place branding have changed.