How heritage management and place branding can benefit from each other is the topic of this short interview with researcher Susanne Fredholm, Sweden.

Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.

The Monocle Quality of Life Survey presents world's 25 most liveable cities. This year, Munich (Germany) and Tokyo (Japan) lead the list. Here's more.

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...

Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.