Øyvind Såtvedt on Brand Development and Management of the Oslo Region
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
How to Measure Place Branding Impact Through Rankings and Indices
Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
Fred Dixon on New York City Branding and Reputation Management
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation
Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.
Jonathan Tourtellot on Destination Stewardship and Geotourism
Jonathan Tourtellot, who coined the geotourism approach and founded the Destination Stewardship Center, on overtourism, measures of success, and why the ultimate tourism product is the place itself.
Gordon Innes on City Branding, Placemaking and Economic Development
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.