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Articles about social media and their influence in place branding, reputation and image of countries, cities, regions or destinations.

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Research Insight: Branding Cities in the Age of Social Media

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City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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