social media

Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia

Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.

Research Insight: Branding Cities in the Age of Social Media

City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.

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