TAG
social media
Articles about social media and their influence in place branding, reputation and image of countries, cities, regions or destinations.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia
TPBO -
Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
Research Insight: Branding Cities in the Age of Social Media
TPBO -
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
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