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Svetlana Masjutina

How to Use Place Brand Rankings

Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.

Tackling Urban Development Challenges – The Metro Matrix Method

Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.

National Prosperity Explained: The 2015 Legatum Prosperity Index

Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.

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