Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.

International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.

One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.

Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.

Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.

Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.