Maja Pak, Director of the Slovenian Tourist Board, on the Green Scheme of Slovenian Tourism, why the focus is shifting from marketing to management, and building trust-based relationships DMOs were never asked for before.

Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal 'Place Branding & Public Diplomacy'. Summary Research findings and implications for Expo planners and city managers.

Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.

Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.

Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.

NEW: Speaker profiles. Experienced place brand thinkers, managers and advisors present their speaking skills and availabilities for keynotes at conferences, workshop or master classes.