City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).

Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.

Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.

Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.

Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.

Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.