From Conflict to Cuisine: New Perspectives on Place Branding – 2025...
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
RepCore Nations 2025 Ranking: How the World Views Its Leading Economies
Summary of key insights from the RepCore Nations 2025 Ranking by Reputation Lab. Switzerland leads, USA’s reputation declines.
Shyam Vasudevan on Branding, Psychology, and Lessons from India
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.
2025 IMD Competitiveness Ranking: Which Countries Lead – and Why
Discover the most competitive countries in 2025, according to IMD. Explore key trends, top performers, and why institutional agility drives success.





