My Reflections on the 4th International Place Branding Conference in Greece, November 2019
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
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Author: Florian Kaefer
Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable – useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
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My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Branding with borders – a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
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Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
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Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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