Place brand insights, strategies, stories and examples
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.
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Imaginative Communities: Admired Cities, Regions and Countries – the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and “place branding”, illustrating and exemplifying what this is really about.
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You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.
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Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
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The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
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