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AUTHOR NAME
Florian
53 POSTS
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Publisher, coach, advisor. Founder and editor of The Place Brand Observer. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all.
Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.
World Expo: Opportunity for City Branding? Podcast Ep. 14
Florian -
World expos - are they a good opportunity for city branding, and what are the potential risks? Find out in this Place Brand Leaders podcast episode.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Florian -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
2022 Place Branding Trends and Priorities – Podcast Ep. 12
Florian -
What topics will occupy place brand developers and managers this year? What trends to watch out for? Find out in this new episode of the Place Brand Leaders podcast.
How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Florian -
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
Florian -
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
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