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Author: Florian

Nation branding post covid euronews debate
Observations 

Getting Nation Branding Right Post-Covid – Euronews Debate

3 February 20211 February 2021 Florian Country Branding, Nation Branding

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially

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Case Studies City Reports Interviews 

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

5 November 202011 December 2020 Florian Austria, city, city brand professionals, Europe

What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.

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News Podcast 

Introducing Place Brand Leaders Podcast – Episode One

1 September 20201 September 2020 Florian

In this first episode of the Place Brand Leaders Podcast, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it started, and why the podcast.

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Book Reviews Interviews 

The Good Country Equation by Simon Anholt: Why You Should Read This Book

13 August 202023 August 2020 Florian Country Branding, country brands, country image, Nation Branding, place identity, premium access, Simon Anholt

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.

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Key points and reflections of Nordic Place Branding Conference webinar
Conferences Observations 

Nordic Place Branding Conference 2020 Webinar – Reflections

7 April 20207 April 2020 Florian Place Branding, Scandinavia

Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.

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