How to measure the success of place branding programs – their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
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The keys to place branding success – based on insights shared by the TPBO panel of place identity and reputation experts.
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Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
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How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.
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Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
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