What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable – useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
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Branding with borders – a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
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Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.
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