My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Branding with borders – a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
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Author: Florian Kaefer
Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
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Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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Place Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.
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A Brief History of Peru’s Recent Economic Development and New Sense of Belonging: Interview with Rolando Arellano
Brand Peru, the country’s economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
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