Publisher, coach, advisor. Founder and editor of TPBO. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all. Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.