Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here’s what the TPBO community thinks.
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A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
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What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable – useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
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Branding with borders – a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
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Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
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