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AUTHOR NAME
Florian
51 POSTS
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Publisher, coach, advisor. Founder and editor of TPBO. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all. Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Florian -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Florian -
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
Florian -
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Florian -
Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8
Florian -
How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.
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