Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.

Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.

Why you should attend the Nordic Place Branding Conference 2017, organized by Tendensor International and the city of Helsinki, Finland.

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.