How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
We Asked, You Answered: Practitioner View on Place Branding Research
Results from our 2016 Place Brand Practitioner survey on the current state of place branding research are in. Here's what practitioners had to say.
Brand China: The Chinese Dragon – Benign or Enflamed?
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Destination Check: Current State of Tourism Sustainability in Canada
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Book Review: The Place Economy – Placemaking by Andrew Hoyne
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.