Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.

Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.

Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.

In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.

In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.