The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.

In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.

Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.

How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.

James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.

Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.