Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.

Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.

Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.

Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.

Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).

2015 edition of the city brands index by Anholt-Gfk Roper sees Paris top, before London and New York City. Our summary of the biannual reputation ranking.