Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.

Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).

Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.

Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.

Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.

Mayra Nieto on how Barcelona cut visitor numbers to Park Güell's Monumental Zone from 9 million to 2 million a year, capped simultaneous access at 400 people, and kept resident access free.