Thrilled to announce The Place Brand Observer supports the World Communication Forum Davos as media partner.

INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.

Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.

The Place Brand Observer is thrilled to partner with academic journal Place Branding and Public Diplomacy by Palgrave. Read on for details.

Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.

Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.