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Rebranding Barcelona case study

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding...

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
difference between place branding and marketing

Why Not to Confuse Place Branding and Place Marketing

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Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Robert Govers, Economic Forum 2015

Robert Govers on Place Branding Theory and Practice

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Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Place branding yearbooks

Book Review: International Place Branding Yearbook Series

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Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
How to communicate sustainability in destination marketing

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

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Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
City Nation Place Forum

Place Brand Observer Partners with City Nation Place

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Happy to announce the Place Brand Observer's partnership with City Nation Place, the new forum for place branding professionals in London.