Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.

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Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.

Discover TPBO's 2024 highlights: yearbook launch, impactful reports, awards, and a sneak peek at what's coming in 2025.