Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.

Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.

How Austin in Texas performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.

Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.

Explore what global rankings say about Ghana: its economic performance, country brand strength, soft power and reputation among investors, talent, visitors.

Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.