Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.

World expos - are they a good opportunity for city branding, and what are the potential risks? Find out in this Place Brand Leaders podcast episode.

How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.

Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.

Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.

How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.